Beat Apple and Nokia, Samsung is World's Phone Leader

Monday, April 30, 2012

For the first time, sales of Samsung beat Nokia. South Korean vendors even managed to beat the dominance of Apple with its iPhone in smartphone market. As quoted by BBC, research firm Strategy Analytics reported global mobile phone sales until the end of first quarter of 2012. In the report, sales of mobile phones from Samsung managed to beat the sales of Nokia and Apple mobile phones.

This report was little surprising because Nokia phone sales were unbeaten since 1998. At the report, Samsung  mobile phone sales reached 93.5 million units. Samsung had 25.4 percent of market share.

At the same time, Nokia only sold 82.7 million units, or had only 22.5 percent market share. While Apple sold 35.1 million units with 9.5 percent market share.

"This success make us to move forward, because our competitors also continue to improve their business performance," said Robert Yi, Head of Samsung's Investor Relations.

Samsung not only lead in mobile phone market, but also in smart phone market. Samsung continues to dominate  smartphone market with total sales amount to 44.5 million units, followed by Apple 35.1 million units and Nokia 11.9 million units.

Because of those sales, Samsung makes profit of 4.5 billion U.S. dollars, increased about 81 percent compared to the first quarter of 2011.

Sei-Cheol Lee, an analyst at Meritz Securities explaining the success of Samsung's mobile phone sales is because of its product range that is very comprehensive.

In the near future, Samsung will release Samsung Galaxy S III. This Galaxy series could even surpass Apple as the world's largest smartphone seller.

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