Although Facebook still dominate and became the most popular social networking all over the world, in the future Facebook is predicted will be shrink by Twitter. At least, according to expert analysis.
Rory Sutherland, Vice Chairman of Ogilvy & Mather, which helped transform Microsoft into a major consumer brand in 80's said that Facebook is great social network, but this sites have struggled to maintain his position.
"I look Facebook would be very easy to be replaced. Twitter will be very difficult to be replaced rather than Facebook, "said Rory Sutherland at Telegraph.
He added that Twitter has its own characteristics, for example the character limits. This limit is not owned by Facebook. The specificity of this will be interesting and unique that will last in the future and for long term.
Prediction and analysis of Rory Sutherland was made when he look what Facebook do in stock exchange. As known, Mark Zuckerberg decided to go into IPO to raise value and corporate earnings.
Facebook plans to increase their value from USD 5 billion into USD 98 billion. Long-term plans in mobile sector can be identified from the acquisition of Instagram that had been so popular recently.
Rory Sutherland argued that if Twitter that only give 140-character limit in the fast growing metropolis in various countries and often bring in the ad.
