Android Users vs iPod Users Loyalty

Thursday, June 28, 2012

An application research firm, Localytics has published the results of  their research about the use of the application on the mobile platform  Tuesday ago (6/26/2012). Their findings indicate that iOS application are more frequently used than Android application. It can be said that Android users only download the applications but rarely to use it.

The findings were based on retention figures app or how often an application is used. This figure is important for application developers  to know that their application is actually used after has been downloaded.

According to Localytics, iPhone and iPad users have high levels of loyalty on the application of 52% higher than for Android users. Based on the findings, 35% of applications on iOS used 11 times or more, compared to 23% on Android. The number of applications in Android that are only used one time was also higher. It's about 24% versus 21% in iPhone.

This, according to Localytics, partly due to the higher retention rate (loyalty) of iPhone users on the device, namely 94% versus 47% for Android. As a result of it, for example, users who upgrade from iPhone 3G to iPhone 4S can also transfer the same application to the new device.

Overall, the level of consumer loyalty in mobile applications across all devices increased by 19% in 2011 over the previous year.

According to testimony in Localytics research show that the developers improve the quality of his application, whether destined for markets in general or niche segment. Users become more experienced and more selective in choosing their application.

Meanwhile, in a separate, survey research institute Nielsen revealed that the average number of applications installed on mobile devices increased from 32 applications in 2011 to 41 applications in 2012. Smartphone penetration rate also increased from 38% in 2011 to 50.4% in 2012.

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